Media pitch

I chose to write my media pitch about the Olympus EM1 Mark III Micro Four Thirds Camera product release. The publication I chose to write to is Click Magazine’s Nina O'Connell, Executive Services Administrator. This publication is targeted towards female amateurs and professional photographers. My focus for the pitch is to concentrate on the significant size and weight differences between the Olympus Camera and its full frame competitors. 

Dear Nina,


The Olympus Corporation of America is pleased to announced the all new OMD EM1 Mark III Micro Four Thirds Camera.


The new OMD EM1 Mark III is easy to toss in your purse or diaper bag and go! Power and speed all in a compact camera body that is considerably less bulky than traditional full frame camera counter parts.


Leave your tripod at home! The OMD EM1 Mark III allows you to shoot handheld even in the lowest of lighting conditions due to our world leading 5-axis sync image stabilization. Take photos hand held using the unprecedented 50 megapixel high-res shot mode!


This new flagship Olympus camera is perfect for the on the go photographer who wants to preserve family memories while not carrying a ton of gear as well as utilize all the professional features one expects as a pro. These features include:


    •    20 Megapixel Live MOS Sensor

    •    Cinema 4K Video

    •    Built in WiFi & Bluetooth

    •    121 Point Phase & Contrast Detection AF

    •    60 Frames Per Second Continuous Shooting in Electronic Shutter Mode

    •    Dual Card Slots 

    •    Weather Sealed & Dust Reduction


Enclosed is the following:

    •    Olympus OMD EM1 Mark III for testing and reviews

    •    Infographic

    •    Product Images of Camera


For more information please contact: 

Lauren Wojtalewski, The Olympus Corporation of America, 555.123.4567, lwojtalewski@olympus.com

Created as part of the requirements for a writing assignment and not meant to be published nor to represent the organization(s) listed herein.

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